If you want to share your pictures and videos, then you should use the popular social media like family is Instagram. For businesses, Instagram is not only a place to share pictures and videos but can also be an effective marketing tool. By reading this article, you will discover more about some of the useful Instagram features that your business needs for marketing.
One of the best features on Instagram that could come in handy for your business is stories. Businesses may decide to use the Instagram story video or Instagram stories ads whereby the audience will view what is posted and this may help in attracting new followers. You should be aware that Instagram stories ads will be posted at a cost but the benefits you will enjoy will exceed the cost.
On Instagram, you’ll also find another popular feature known as the push notifications. With push notifications, you will automatically alert your followers whenever you publish something new and you can maximize on this by using call to action buttons and posting content that is high-quality and consistently.
The other best Instagram feature is known as geotagging. When you use the geotagging feature, you will make your business to be more visible within certain geographical boundaries and this will attract the followers that live around your business.
Another Instagram feature that you should consider making use of is live video. Live video is a good way of building credibility among the followers because it helps you to communicate directly with your followers. Using the live video will help you to show the new products that you have and also enhance your brand recognition.
On Instagram, you are also going to find another feature that is known as photo filters. When your business uses photo filters and Instagram, you will achieve a lot as far as social profile branding is concerned. When you use certain photo filters in almost all your posts, you will create a theme that will be easily recognized by your followers.
Another outstanding feature that is useful Instagram is hashtags. You could consider using the hashtags that are trending in the post that you publish because this will enhance the exposure for your business. For the marketing activities of your business, another Instagram feature that is going to prove to be worthwhile is the emoji polls. Emoji polls are going to help you receive feedback from your followers after asking the questions which makes your potential customers to feel important since their opinion is considered.
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